CLIENT: Academic project
TOOLS: Adobe InDesign, Photoshop, Illustrator
TASK:
To choose from a provided list of annual reports that are lacking in effective and consistent editorial layout and design, and then redesign whichever one we choose.
To choose from a provided list of annual reports that are lacking in effective and consistent editorial layout and design, and then redesign whichever one we choose.
AUDIENCE:
Individuals who need to seek certain information from Gehl’s annual report, but may not want to sift through otherwise boring walls of text.
Individuals who need to seek certain information from Gehl’s annual report, but may not want to sift through otherwise boring walls of text.
EXECUTION:
The original 2018-19 Gehl annual report, while having some strengths, lacked cohesion and effective use of branding standards, which made for a bleak reading experience. This redesign stays true to Gehl’s branding, and utilizes drawings to create a unique visual style, as well as a more engaging, dynamic reading experience.
The original 2018-19 Gehl annual report, while having some strengths, lacked cohesion and effective use of branding standards, which made for a bleak reading experience. This redesign stays true to Gehl’s branding, and utilizes drawings to create a unique visual style, as well as a more engaging, dynamic reading experience.
